📣 Please note, these events are for Agency Hackers’ members only.

If your agency isn’t a member yet, get in touch with Anne or sign up here.

After 12 years, Charlotte Graham-Cumming’s agency was suddenly at the brink of going under.

“Ice Blue Sky was really struggling in 2019 and early 2020 due to external challenges that we had no control over. It was an extremely challenging time.”

As Charlotte focused on commercial recovery, personal stresses led her to self-reflect and she soon realised she was unknowingly letting fear and stress drive decisions – reacting to situations rather than leading.

“I realised I had to change the way I was thinking,” she says. “Because everything else felt out of my control.”

What followed was a complete shift in Charlotte’s perspective, which trickled down into how she led her team and ran her business. She found that working on her mindset – a concept she’d once thought of as “woolly” – was making a tangible impact both personally and professionally.

Through simple daily habits, like answering the question; “What would I do today if I wasn’t afraid?” and making a conscious effort to only focus on what she could control, Charlotte found a sense of clarity. She was able to steer Ice Blue Sky out of crisis and back onto stable ground. And as her clarity grew, so did her desire to share it – later introducing her practices to her team and bringing in a mindset coach.

Then in 2023, Charlotte decided to pause the coaching due to financial pressure. The result? Stress levels rose and internal conflict crept back in. This cemented its value and the coaching was reinstated.

“There was less conflict, more cohesion. It’s not fluffy. It’s a commercial decision.”

Charlotte became a calmer, more resilient leader – a shift that played a key role in stabilising the agency. Since then, the business has grown significantly and is now three times the size it was in 2019 – and set to have its best year yet.

In this session, Charlotte will share :

• How to apply mindset tools to scale your business and lead with clarity and confidence.
• The daily prompt she uses to cut through fear and how it helps her to make better decisions.
• How mindset coaching transformed team communication and reduced stress across the agency.
• The practical framework Charlotte teaches her team to stay calm and focused when things go wrong.

“I’m not dealing with any fewer challenges than before – I just handle them differently now.”

Whether you’re looking to scale or simply want to build a team that’s resilient, collaborative and cool under pressure, this session will give you practical tools to lead with clarity.