Recommended Partner: Defy
● The same analytical and AI capability as the holding networks — without the huge development cost or the maintenance burden
● Direct access to the same intelligence stack the big networks sell their clients — without the agency margin layered on top
● Everything an expensive in-house data and AI team used to do — in one stack you can run for your clients
Defy is the AI tech team most agencies want, but can’t justify hiring. We give independent and mid-sized agencies their own AI agents – trained on real audience data, not guesswork – to run audience and competitor intelligence, find the whitespace, and turn it into insight-led creative and client-ready strategy in hours rather than weeks.
We also get agencies AI-ready: the tooling, the workflows and the training to build AI into how you plan, pitch and deliver, without a headcount line you can’t afford.
Founded by Ian Cassidy, who built and sold his own agency to Bridgepoint private equity in a 9 figure sale, we are seeking to give agencies a secret sauce that will help them achieve their own goals.
Defy x Agency Hackers
Defy Monitor: gives you always-on competitive intelligence – tracking what rivals are saying, mapping audience tribes, and surfacing insights that win pitches before the brief even lands.
Defy Automate: takes briefs and runs agentic AI workflows that handle the repetitive, junior-level tasks – research, first drafts, asset prep, formatting – freeing your senior team to do the strategic and creative work clients actually pay for.
Defy Report: replaces the end-of-month PowerPoint scramble with real-time dashboards and command centres that track campaign performance across every channel, live.
