Landing a big brand is something to celebrate, especially when you land them in less than three months.
This was the achievement of Nucco, a digital-first content strategy agency, led by creative partner and founder, Stefano Marrone.
Google were using five different companies to produce VR training of the highest level. After a low budget test project, they brought in Nucco to bring all of these components under one umbrella.
Landing such a huge client should have been exciting for Stefano and his team. While it was a huge coup (they’re now on their fifth collaborative project with Google) he admits the excitement doesn’t last too long – he’s always looking forward to the next step.
Come along and hear more about how Stefano landed such a huge name – and what it means for an agency’s success.
Reddico always strived to create a fun place to work. However, as the agency grew, this became much harder.
In this Open Source session, we’ll be delving into the SEO agency’s culture and how it has evolved over the last decade.
From formulating a culture ‘manifesto’ to becoming a self-managed agency, Reddico’s focus on culture has been a key part of its growth and success.
Join this session to hear more from Reddico’s head of culture, Luke Kyte, all about what a fun workplace really is, challenging traditional business processes, and creating an equitable business structure.
“I knew something in me wanted to step down from the doing, because I’d always been doing the doing,” he says.
“I was thinking, ‘Right, I actually need somebody to do this because I can’t do this, and I want some of my life back.’ I’m in my mid-40s, I’ve got two young kids, and I was in control of everything – but I didn’t want to be.”
He hired an account director and put a team in place to run the business for him – but he struggled with this once it was underway.
“Suddenly, I felt a bit useless,” he admits. “I didn’t know my place at all. It was a period of self-discovery. What do I do now? Where can I add value?”
Join us to hear all about Simon’s steps off (and back on) the hamster wheel, and the emotional journey he went on to get to this point.
Are you interested in EOS – the Entrepreneurial Operating System that a lot of agencies use to run their business?
Join us to hear about one of its most important components: issues.
“Issues can be both positive AND negative,” she explains. “It can be hopes and dreams, it can be something you can leverage, or something you need to solve and fix. It’s all about prioritisation, working as a team and identifying the root cause of an issue.”
And when it comes to discussing and solving a problem, it’s important to look forward rather than dwelling on the past.
“We talk about issues and discuss solutions only – and then go on to solve them,” says Julia. “Sometimes, we push things aside that we don’t want to make an immediate decision on today, so this focus helps to get to know and deal with issues we need to then and there.”
When you’re considering your agency exit strategy, there’s a lot to choose from.
For Torchbox, a digital product agency for non-profits, an employee ownership trust (EOT) was the perfect fit.
As always, there’s a lot of legal stuff to go through, including valuing the business – something that usually would come from prospective offers in a trade sale.
Torchbox set out on its EOT journey with the aim of implementing changes within the standard five-year window. However, by May 2022 they’ll have completed the process, taking them to just two and a half years.
Join us as we talk to James Leavesley, Torchbox’s MD, about their EOT adventure and why it was the right fit for them – it might even be the right fit for your agency, too.
HIVE MIND: “How Can You Prepare for Losing a Big Client?”
Realistically, we’re all going to lose a big client or two.
But how do you prepare for that hit?
“We started Immediate Future in 2004, and within a couple of years I’d won the account to do all the digital PR for a big name,” says Katy Howell, the agency’s CEO. “We continued that work for six years, but then they took their European HQ global, and we were let go. It was a bloodbath.”
So, what is the best way to prepare for losing a big client?
How can you focus on recovering your business, and what emotional support do you need to get you through?
And, in Katy’s words: ‘What the fuck do you do in that situation?’
Join us along with the rest of the Agency Hackers gang to share your experiences and help Katy plan for any future chaos.