What’s Driving Agency Growth in 2026 and Beyond?

Where’s client demand really moving right now? Which parts of the agency world are growing – and which are stalling?

Tom Salmon, co-founder of Agency to Agency, will be joining us to share early findings from their upcoming 2026 ‘State of the Industry’ report. 

This is the clearest snapshot yet of how the UK agency landscape is shifting.

From fresh client demand patterns to regional growth hotspots, Tom reveals what the data says about who’s winning, who’s wobbling, and why.

“We’re seeing some really distinct trends – not just by discipline, but by region,” says Tom. “It’s the clearest picture we’ve had yet of how the market’s evolving.”

He’ll also unpack one of the biggest blind spots in agencyland right now: the government’s new ‘Frontier Economy’ strategy, which puts the creative industries, including agencies, among the eight sectors set to power the UK’s growth.

“There’s about to be a wave of support for

agencies that most people don’t even know exists yet,” Tom says.

Join us for a data-driven look at what’s shaping the agency world, and how to position your business for the next wave of growth.