Event
What is the Future of Agencies?
topline infoRmation
“Everyone is asking the same question right now: what does the future of agencies actually look like?”
Following the release of the latest BenchPress report, Peter Czapp, co-founder of The Wow Company, is joining us to explore what the latest data tells us about where agencies are heading next.
BenchPress has become one of the most widely used benchmarking study in the agency world, giving leaders a clear view of how agencies are performing, and how the wider landscape is changing.
While the BenchPress report gives us the data, in this session Peter is asking a much bigger question – what does it actually mean for the future of agencies, particularly given the disruption caused by AI?
If you want a clearer sense of where agencies might be heading, and how your own agency should respond, this session will give you plenty to think about.
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ABOUT THE EVENT
“Everyone is asking the same question right now: what does the future of agencies actually look like?”
Following the release of the latest BenchPress report, Peter Czapp, co-founder of The Wow Company, is joining us to explore what the latest data tells us about where agencies are heading next.
BenchPress has become one of the most widely used benchmarking study in the agency world, giving leaders a clear view of how agencies are performing, and how the wider landscape is changing.
While the BenchPress report gives us the data, in this session Peter is asking a much bigger question – what does it actually mean for the future of agencies, particularly given the disruption caused by AI?
He will share some of the themes and questions emerging from the latest research, before opening the floor to a wider discussion about what it all means in practice.
Some topics of conversation will include:
- How might AI reshape the agency model?
- What will agencies need to do to stand out in an increasingly competitive market?
- And actions are the most successful firms taking to set themselves up for success?
As Peter puts it: “I don’t have the answers, but I’ve got some very good clues – I’d love this to be the start of a conversation that sparks positive action.”
If you want a clearer sense of where agencies might be heading, and how your own agency should respond, this session will give you plenty to think about.
👉 Who is this session for?
Agencies generating £1m+ in revenue, or those actively scaling towards that level, who want to understand how the agency model is evolving and what the latest industry benchmarking might reveal about the future.
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