Event
The Robots Are Coming (to New York!)

Event details
The world’s biggest agency AI conference is back – this time on the other side of the pond.
Is your agency ‘all-in’ on AI, or are you still dabbling with it here and there? Get inspired to deploy AI in your agency, and learn first-hand how other agencies are using AI to improve their work and help their clients.
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Event Manifesto
The Robots Are Coming
Event curated by:
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Abi Donoghue
Agency Hackers
Every agency talks about AI, but how are other agencies really using it?
Agency leaders have been telling us that they’re caught between modernising their agency, and protecting the judgment, culture and human development that their teams rely on.
One common thing we’re hearing is: “I don’t want to raise a generation of prompt typists or replaceable operator.” So what does AI mean for your juniors?
And, just as importantly, what does it mean for clients? One founder told me that brands are
now looking closely at how agencies are using AI. They’re no longer hiring enthusiasm and skill; they’re hiring agency partners who can help them make the leap towards “new marketing realities” with AI (whatever they are.)
There are challenges and opportunity everywhere, and The Robots Are Coming is where the honest (and closed-door) conversations happen. It’s not just about tools now, but about what kind of agency you choose to become.



SPEAKERS
⏳ More speakers to be announced soon!


How Agencies are Really Using AI
Agencies aren’t short on ideas, they’re short on capacity. In this practical session, our sponsor, E2M’s Brent Weaver will be sharing some AI powered workflows that cut hours of manual work into minutes.
From augmented automations to micro-apps that handle reporting and analysis, you’ll see what’s actually working inside agencies right now.

Hire juniors who can thrive in an AI-shaped industry
Chris Murphy from Turncap will be talking about how he’s rebuilding the junior pathway inside his agency: teaching AI-first thinking, designing real training environments, and giving newcomers meaningful creative responsibility, that isn’t just plugging work into bots.
Learn what an “AI native” hire truly is, and how to develop talent who can think, not just prompt, in a transformed industry.

Beyond Efficiency: How AI Can Expand Agency Strategy
Jo McKinney will be sharing how she’s using AI to model alternate futures, pressure-test agency economics and rebuild workflows from the ground up.
She’ll show why efficiency is a distraction, and how simulation, scenario-building and strategic experimentation can unlock completely new forms of value.
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