SEO Leaders: The Web Agency Conference

Businesses are starting to ask agencies a new question. For years it used to be “why aren’t we on page one?” But now it’s “why did ChatGPT recommend them instead of us?”

Agencies are finding that answering this is harder than it sounds. There’s no rank tracker and answers change depending on who’s asking and how they phrase it. And half the “AEO audits” doing the rounds are just a ChatGPT report with a logo on it!

Meanwhile the models are quietly getting things wrong. Ask ChatGPT about a local dentist and it will tell you their opening hours, their prices and what they specialise in, all in a confident tone, and some of it will be made up. Nobody’s checking that on the dentist’s behalf.

This is where SEO Leaders comes in. It’s a space for agencies who sell to businesses (including local & SMB businesses) to talk honestly about what actually gets a client cited or recommended by AI answers – and how much of it is just local SEO with a new name.

We’ll also talk about how we’re pricing and packaging it so it doesn’t die on the first “show me the leads” call, how to prove value when the click never happens, and how to monitor and correct what the AI says about your clients.