Event
SEO Leaders: The Wordpress Agency Conference
Event details
Meet other WordPress agency leaders and make sense of what SEO looks like now.
Get first-hand insight into how agencies are navigating AI, automated traffic, accessibility, and performance as one connected system — and learn how to build clearer, more resilient WordPress work that clients can trust in an increasingly noisy web.
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Event Manifesto
The Wordpress Agency Conference
Event curated by:
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Abi Donoghue
Agency Hackers
The internet is changing faster than a lot of agencies are comfortable with. WordPress agencies are being asked to deliver more value, more certainty, and more reassurance at a time when budgets are tighter, expectations are higher, and the systems underneath websites are getting harder to explain.
Agencies are telling me that performance is no longer just about speed, SEO is no longer just about optimisation, and potentially the most difficult part – traffic no longer actually guarantees people. Bots now account for a growing share of activity on the web, quietly affecting cost, analytics, and infrastructure, while compliance and accessibility have shifted from “nice to have” to baseline expectations that many sites still don’t fully meet.
This is where SEO Leaders comes in. It’s a
space for WordPress agencies to talk honestly about:
- What modern SEO actually looks like now.
- Managing automated traffic and performance as one system.
- Using AI in ways that protect quality.
- Treating accessibility and consent as part of the work rather than optional extras.
The future of WordPress SEO depends less on chasing new tools and more on clear thinking, strong standards, and agencies who know how to build work that holds up when the pressure’s on.
SEO Leaders is sponsored by WP Engine. The global technology company empowers companies and agencies of all sizes to build, power, manage, and optimise their WordPress websites and applications with confidence. It serves over 1.5 million sites, providing premium, enterprise-grade solutions, tools, and services, including specialised hosting platforms for WordPress, industry-tailored agency solutions, and developer-centric tools like Local, Advanced Custom Fields, NitroPack, and more. Learn more at wpengine.com.
SPEAKERS
⏳ More speakers revealed soon
The State of the Web 2025
Our partners for SEO Leaders are kicking off the day by unpacking the Web Traffic Trends Report.
Liam will be talking about the “Discovery Gap”, the decline of traditional organic CTR and the rise of synthetic traffic (AI Agents/Bots).
You will come away knowing how to upsell strategy and performance since the shift int omobile and understand how to utilise this big opportunity to do so.
Building the Future of Organic
Ben will be talking about how agencies can navigate the move from Search Engine Optimisation, to Generative Engine Optimisation.
This panel will explore how users are now ‘chatting’ with their needs rather than ‘searching’ for them and how agencies can prove value when users never reach the website.
Ben will also be looking why ‘Authoritative Content’ is the only currency that matters to LLMs
You will come away from this session understanding exactly what to tell clients when they ask about ChatGPT and AI’s impact on their traffic and how to effectively measure AI visibility and discoverability.
The AI Pivot in Practice
James Bavington has successfully pivoted his agency in the AI era.
He will be sharing all about how he saved his clients organic traffic during the AI rollout.
FAQ
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