How Can You Turn Your Agency’s Data into Actual Value?

“I help agencies who are pulling their hair out with data.”

After a decade inside Google, global agencies and product teams, Olam Sule, founder of Dolphin Analytics, keeps seeing the same pattern: agencies drowning in information but starving for insight.

For many, behind the scenes it’s guesswork held together with spreadsheets – broken tracking, confused reporting, and dashboards nobody really trusts.

“Agencies need to report, they need to track, and they need to show insights to clients,” he says. “But a lot of them are just sitting on tons of data, and they don’t know what to do with it.”

In this session, Olam will break down the five analytics pillars he uses to bring order to the chaos: compliance, tracking, testing, insight generation and reporting. 

He’ll show why most teams skip the basics, and how that’s the quiet killer of your ability to prove impact. He’ll also dig into how agencies are using analytics to turn one-off projects into retainers.

If your agency is tired of fumbling through GA4, guessing at performance, or sending reports you know aren’t telling the full story, this session is your reset button. You’ll leave knowing which pillar to fix first, and how to turn data into something clients genuinely care about.