How Can Agencies Use AI to Make Their Tools Work Together?

“Agencies listen to and talk a lot about AI. They try a lot of different tools – but there are actually custom ways of doing things. It’s not one-size-fits-all,” says Khushbu Doshi, chief operating officer at E2M Solutions.

“What we do is we help them identify the opportunities.”

For Khushbu especially, this is about the repetitive work that eats up agency time.

“If you are doing things manually right now – taking Zoom calls, writing up notes, sending those notes to the project manager, getting it executed, sending the updates – all of these things that you’re doing as a part of your agency operations, all of these could be automated.”

The key, Khushbu says, isn’t adding more tech. Instead, it’s making systems work together.

“It’s not good to just rely on one tool or one technology or one system — you need a buffet of tools that can manage all the work. 

“Even better, if you have an autonomous process and an automation where one tool talks to another, it saves a lot of time on operations.”

In this session, Khushbu will combine frameworks and live demos to show how agencies can design automation that genuinely streamlines delivery.

If your team spends more time sending updates than doing the work itself, this session will show you how to fix that – with connected, practical AI solutions.