Event
The FinOps Conference

topline infoRmation
Where Finance Meets Ops
- Meet and compare notes with 50+ headcount agency leaders (and their senior finance and ops teams) who are navigating the same scaling challenges
- Understand why busy agencies still struggle with margins – and where the disconnect really happens
- Learn how to align finance and delivery decisions to drive stronger, more predictable performance
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Event Manifesto
The Agency FinOps Conference
Event curated by:
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Niamh Kelly
At some point, every growing agency has the same uncomfortable meeting: if we’re this busy, why don’t the margins feel stronger?
As agencies move past 50 people, complexity increases faster than clarity. Financial data does exist, but it’s often retrospective or detached from the moments when you’re actually making the decision:
- A pricing compromise here
- A scope extension there
- A hire approved on instinct because the team feels stretched
What’s missing in many agencies isn’t effort or intelligence. It’s a shared commercial language.
At The FinOps Conference, Agency Hackers and Scoro are bringing together 60 leaders from 50+ person agencies to explore what financial maturity really looks like as you scale.
We’ll be unpacking how financial signals get lost between functions, how to reconnect day-to-day delivery decisions with commercial outcomes, and why this is ultimately a leadership challenge.

SPEAKERS
Current line-up
⏳ We’re adding to the line-up at the moment. Full schedule available soon.


Tracking the Metrics That Drive Profit
“Most agencies track everything, except the things that actually matter,” says Rich Brett. This session explores why agencies can be busy but not profitable. It covers key issues like revenue recognition and lack of financial clarity, and shows how timesheets and forecasting can improve understanding and decision-making.

The Cost of Not Understanding
Your Numbers
Most agency leaders aren’t financially fluent. They rely on the FD and hope for the best. Harv Nagra did too, until he realised that isn’t the type of leadership that spurs on growth. With tighter margins and rising pressure, that gap is now a risk. In this session, he’ll share how Scoro’s ‘FinOps’ course is helping teams take ownership of the numbers.

Brilliant Basics: Fixing Finance Ops
Most agencies think finance ops is a systems problem. Buy the right tool, fix the workflow, and everything falls into place. Daniel Paget has seen the opposite. Poor inputs, inconsistent processes and low adoption quietly undermine everything. In this session, he’ll show why “brilliant basics” matter more than automation — and how better data starts with people, not platforms.

Transforming Your Tech Stack
“If you look back, you can’t change it,” says Craig Newton – and that’s the shift behind this panel. For Craig at Itch Media and Julia Longo at SAENTYS, better FinOps isn’t about shiny tools, but real-time visibility. Moving beyond clunky, delayed reporting, they both now use live data to forecast, catch issues early, and make sharper decisions. All of this is powered by stronger time tracking and team buy-in.


Our event partner

Running an independent agency means juggling projects, people, and profit – often across too many disconnected tools.
Scoro brings it all together in one platform: from quoting and project management to resource planning, time tracking, and invoicing. You get a real-time view of what’s profitable, who’s overloaded, and where margin is being lost.
Trusted by agencies worldwide, Scoro replaces the spreadsheet chaos with genuine clarity, so you can focus less on admin and more on doing great work.
FAQ
Event FAQs
