Event
Finance Forum: The Agency CFO Conference
topline infoRmation
The conference for
agency CFOs and FDs
- Meet and share notes with other CFOs, FDs and agency leaders who steer the numbers
- Learn how your peers are grappling with today’s toughest agency finance challenges
- Make new connections, and discover fresh ideas to future-proof your agency’s finances
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Event Manifesto
The Agency Finance Conference
for CFOs and FDs
Event curated by:
-
Abi Donoghue
“What do you actually need from me?” a Financial Director once asked their CEO. “Do you want me to be the bad cop, or the person who holds your hand?”
It was a light joke, but it revealed a truth every agency eventually faces: ambition and financial reality don’t always move in sync.
Entrepreneurs are wired to see the glass half full. They charge ahead, chase opportunity, and push for more. But today’s landscape demands a different balance. Procurement pressures, a shrinking hold on recoverability, shifting billing models, and the rise of AI mean agencies can’t rely on optimism alone.
The questions now run deeper:
- What are we worth?
- How do we prove it?
- And how do we make decisions that keep our agencies resilient, not just busy?
That’s why we’ve created the Finance Forum – to bring together the leaders navigating these pressures every day. You’ll hear real perspectives on pricing, procurement, forecasting, value-based models, AI’s impact on delivery, and what strong commercial leadership looks like when the market tightens.
Because finance isn’t just spreadsheets and month-end reports anymore. It’s the engine of clarity, confidence, and long-term agency health.
At the Finance Forum, we’re uniting the people who know that commercial strength isn’t luck – it’s design.
SPEAKERS
Speakers to be announced shortly…
Meet Sage, our sponsor for Finance Forum.
Sage is the market leader for integrated accounting, payroll, and payment systems, supporting the ambition of the world’s entrepreneurs.
FAQ
Event FAQs
