Event
CREATIVE MASTERMIND: How Can You Get Your Agency Producing Its Best Creative Work?
topline infoRmation
“I see it time and time again,” says Mark Ellis, founder of Beautiful Normal. “Agencies lean so heavily into tech, and then wonder why the creativity isn’t there.”
Most agencies don’t have a creativity problem – they have a cultural one. On the surface, everything looks great: strong delivery, capable teams, happy clients. But the work feels safe and predictable.
Mark sees this pattern constantly, especially in digital and tech-led agencies, where the focus on delivery quietly squeezes out the space for more ambitious, boundary-pushing thinking.
In this session, Mark will run a Creative Health Check for your agency – by the end, you’ll know what’s getting in the way, and what to do about it.
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ABOUT THE EVENT
“I see it time and time again,” says Mark Ellis, founder of Beautiful Normal. “Agencies lean so heavily into tech, and then wonder why the creativity isn’t there.”
Most agencies don’t have a creativity problem – they have a cultural one.
On the surface, everything looks great: strong delivery, capable teams, happy clients. But the work feels safe and predictable.
Mark sees this pattern constantly, especially in digital and tech-led agencies, where the focus on delivery quietly squeezes out the space for more ambitious, boundary-pushing thinking.
In this session, Mark will run a Creative Health Check for your agency.
This will look like:
- A fast, interactive self-assessment to show where you really sit, and why.
- A breakdown of the five conditions that shape creative culture: permission, time and space, challenge, connection and fuel.
- A way to identify your agency’s ‘creative persona’, and the bottlenecks holding you back.
Creativity doesn’t disappear overnight – it gets blocked. By the end of this session, you’ll know what’s getting in the way, and what to do about it.
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