Are You Ready for Your Agency’s Next Big Change?

When you’re running an agency, there’s always that next big goal to achieve.

Win bigger clients. Improve margins. Reduce dependency on the founder. Grow headcount. Most agency leaders know what they want to change and improve upon – but these goals are never as simple as they look written down.

None of these is ever a single project. Instead, they’re whole change programmes that touch everything from people and positioning, to clients, operations and leadership – all at once.

Misdiagnose the problem, and you can easily burn months of time and money fixing the wrong thing, losing your team’s trust along the way.

Tom Salmon, from Agency by Agency, and Freia Muehlenbein, founder of Be Reyt, both work with agencies going through their biggest periods of change – from intense growth and exit planning to founders stepping back.

In this interactive session, they’ll share what they’ve learned, and help you pressure-test a real goal from your own agency as we go.

We’ll be talking through things like:

• Evidence before action. Why so many agencies chase the same goals – and how to test whether yours is really the right priority.
• Diagnose before you design. The common misconceptions, and how to understand the true scale of a change before jumping to solutions.
• What we thought vs what we found. Real, anonymised examples where the evidence revealed a different problem from the one leaders started with.
• Bringing the agency with you. Who needs to own the change from day one, how to measure it, and how to make it stick.

Bring a goal you’re planning for. You’ll leave with a practical set of questions to scope your next big change – before you commit to it.