AI WHISPERERS: What Does AI Visibility Actually Look Like?

For years, agencies have helped clients get found on Google. Now they’re being asked how to get found in AI.

“Millions of searches no longer end with a website visit. They end with an AI answer,” says Gianni Falzone, head of growth of Visto.

“Search has changed. Most agencies haven’t.”

As ChatGPT, Perplexity and Google’s AI Overviews become part of the way people discover brands, agencies are having to adapt. Not just by learning a new discipline like Generative Engine Optimisation (GEO), but by rethinking how they deliver it.

In this session, we’ll explore:

• What AI visibility really means – for clients and agencies.
• How agencies can help clients show up in AI-powered search.
• Why Gianni believes AI agents can take on much of the repetitive work behind modern SEO and GEO.

We’ll also discuss where human expertise still matters, what an AI-powered agency workflow actually looks like, and how agencies can embrace this shift without losing the strategic thinking and creativity that clients value most.

Along the way, Gianni will give us a live demonstration of Visto, showing how agencies are already using AI agents to automate research, reporting, content creation and AI visibility monitoring, while keeping people firmly in control.

Whether you’re curious about GEO, experimenting with AI, or simply wondering where agency delivery is heading next, you’ll leave with a clearer understanding of what this shift means for you, your agency, and your clients.