Event
AI WHISPERERS: How Can You Turn AI into a Real Creative Advantage?
topline infoRmation
“We just won one of Europe’s biggest health and wellness brands – and AI played a huge role in that,” says Dan Knowlton, co-founder of Knowlton. “But not because it replaced creativity. It gave us more time to be creative.”
For Dan and his team, AI isn’t the threat everyone feared – it’s the turbocharger behind their ideas.
If you’re a creative agency trying to use AI without losing your edge – this one’s for you.
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ABOUT THE EVENT
“We just won one of Europe’s biggest health and wellness brands – and AI played a huge role in that,” says Dan Knowlton, co-founder of Knowlton. “But not because it replaced creativity. It gave us more time to be creative.”
For Dan and his team, AI isn’t the threat everyone feared – it’s the turbocharger behind their ideas.
When ChatGPT first arrived, they didn’t overthink it. They experimented. From there, Dan built a process where AI tools capture every client insight, spark every brief, and help the team pitch faster and sharper.
“We use AI to record every sales call, build creative briefs, even mock up visuals for pitches, but the key is still human input,” he says. “We’ve tried over-automating, and it’s backfired. You have to check, refine, and make it yours.”
It’s this balance that’s helping the agency win more work – and enjoy it more too.
In this session, Dan will share:
- How his team use AI from first sales call to final pitch.
- Why they stopped over-automating (and what broke).
- What made him double down on learning AI.
If you’re a creative agency trying to use AI without losing your edge – this one’s for you.
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