AI WHISPERERS: How Will AI Change the Way Agencies Deliver Work?

Simon Penson recently spent time working with a US agency, mapping every piece of work that moved through the business.

“We spent months looking at where every keystroke happened in the business. By the time we’d finished, a content operation that once employed 70 people was producing the same output with just nine.”

It’s a stark example, but just one of many.

Drawing on his work with agencies and SaaS businesses alike, in this online session Simon will share what founders are changing inside their businesses, what’s working, what isn’t, and the questions they’re wrestling with as they respond to a rapidly changing landscape.

As the founder of Scaled, Simon spends his time helping businesses grow. And he has one consistent question: can agencies continue to scale using the same structures, systems and assumptions that got them here in the first place?

Rather than focusing on individual tools, Simon will explore the choices agency leaders are making as they rethink the way work gets done, organise their teams, and build businesses that can continue to grow.

We’ll cover:

• Where agency leaders are seeing the biggest opportunities for change.
• How to identify the work that’s creating value, and the work that’s simply creating effort.
• What agencies are learning as they rethink delivery, team structure and capacity.
• The conversations founders are having as they build agencies designed to scale.
• Practical questions every agency leader should be asking as they prepare for what’s next.

Nobody has all the answers. But Simon has a front-row seat to the conversations happening across agencies and SaaS businesses alike, and a unique perspective on what they might mean for the future of agency growth.

If you’re thinking about how your agency grows from here, this session will give you plenty to think about.