Pipeline

New business isn’t getting any easier.

In fact, it’s got harder to predict, harder to convert, and easier to ignore.

Outreach is noisier, cold email is saturated, buyers are slower, and agencies are still finding that budgets are stuck in limbo. 

And even when things look promising, ghosting is still a huge trend, one founder told me, “They let me spend a day on a proposal, and then just don’t reply.”

Confidence is down, and the old patterns and tricks aren’t quite working how they used to.

The problem isn’t ideas, as one new biz director shared with me, “Ideas are easy – execution is difficult.”

Most agencies know what they should be doing: Follow up, niche down, stay consistent, and build relationships.

But doing it consistently, alongside everything else? That’s the challenge.

At Pipeline, you’ll hear from agency leaders who’ve stopped waiting for leads to fall into their laps – sharing how they have started building more resilient, repeatable ways to grow.

This is a day for honest conversations, practical takeaways, and real problems.

We’re going to be discussing what’s actually happening right now:

• What’s stopped working
• What’s starting to work
• And what people are testing in between

But more importantly, you’ll spend time sharing your honest stories, digging into real challenges, and discussing practical ideas on how to develop a new strategy. 

Because “when everything fails, you’re more likely to actually try things.”

If your new biz strategy could use a reboot, this is where it starts.