“But why do you actually want to grow?” A chairman asked one of our agency leaders. There was a pause that made him think again.

“What does that goal do for you? That one million revenue dream can be a unicorn.”

He had realised that this million pound revenue goal was weighing him down and holding the agency back. Did he want to have the bragging rights of a million pound revenue under his belt? Did he want to grow the agency to eventually exit? Or did he want to get some A-list clients through the door to produce better work, hitting the million as a byproduct of his agency’s A-class work?

It was that direct question that made the agency leader realise he’d been too in the weeds of the growth treadmill before he could look up and ask himself: “what is this all for?”

Growth could have always been your goal. More clients, more people, more revenue. But in today’s world, growth isn’t simple: it has to be strategic.

Trickier clients fill up the pipelines, and scope creep is impacting teams now more than ever; agencies are finding that the hustle they managed to hold on to in the early days, now needs direction, processes, and leadership to sustain long-term.

With more agencies trying to scale, they find the challenges multiplying. Culture changes. Profitability gets shaky. Decisions get bigger. The question switches from if you should grow, to how you can grow sustainably.

At Agency Growth Summit, we’re bringing together founders, operators, and leaders who are building the next generation of agencies – those who see growth as design, and not just luck.

You’ll hear stories of scale done right, lessons from those who have hit milestones, and honest conversations about what it really takes to build something that lasts.

Growth isn’t just about size. It’s about strength, clarity, and resilience.