Assembly Appoints Three Experience Managing Partners to Help 'Shape' its Future

Three new Managing Partners who will play ‘pivotal roles’ have joined the team at Assembly.

James Appleby, Alex Boniface, and Bridget Hopkins will be joining the team from London to help shape the agency’s future, foster innovation, enhance operations, and continue to drive sustainable growth. Each of the new leaders has extensive experience across their specialist areas and it is hoped that combined they will expand the media agency’s European presence.

James Appleby has over two decades of experience in the media sector, with his most recent role being the Head of Client Success at Tailify, an influencer marketing company. Before that he has spent time leading media planning accounts for huge names including Sainsbury’s, Nectar and the UK Government. He is also the chair of Nabs, a UK charity that supports the mental health of those in advertising, and ‘FastForward’, a course that helps newcomers to the media and advertising industry.

Their diverse skill sets and industry knowledge will be instrumental in our effort to continuously provide top-notch media solutions for our clients
Matt Adams

Alex Boniface was the European Head of Digital at Rufus, an Amazon-focused agency within IPG Initiative before joining the Assembly team. He oversaw the development and execution of digital products for Amazon’s various business divisions, including Retail, Prime Video and Amazon Web Services. Alex has had a unique career, spanning across everything from planning to client leadership.

Establishing her media career in Australia, Bridget Hopkins worked at Mitchell & Partners before joining Assembly. She has spent thirteen years at MEC/Wavemaker Worldwide and managed a diverse portfolio of brands, including Vodafone, Huawei and Xerox, leaving her with a vast media knowledge and experience with broader DE&I agendas.

The trio will collaborate closely with Assembly Europe CEO Matt Adams and the agency’s leadership team to set strategic priorities, drive innovation, and ensure Assembly remains at the forefront of the media industry. These new appointments, including the agency’s new Chief Activation Officer Greg Shickle, signal a new era of growth and transformation for Assembly.

Assembly Europe CEO Matt Adams adds, “We are thrilled to welcome James, Alex, and Bridget into the Assembly family. Their diverse skill sets and industry knowledge will be instrumental in our effort to continuously provide top-notch media solutions for our clients. They will undoubtedly enhance our agency’s capabilities and reinforce our commitment to delivering excellence.”