Join this session

11am, Tuesday 16th February 2021

This is for Agency Hackers members. If your agency isn’t a member yet, please sign up here.

PLAY NICELY: How Do You Manage Inter-Agency Collaborations?

  • Clients are asking agencies to buddy up on jobs
  • How do you manage the dynamic of working with other agencies?
  • Join this discussion and share your experiences

Every agency has its speciality. And more and more, it’s commonplace for clients to avoid putting all their eggs in one basket. Many are bringing several agencies on board to work in tandem.

But how do agencies manage this collaboration process? How do you make sure you can achieve what you need to without ‘project politics’ dragging you down? And how do you get over the awkwardness of sitting in meetings with your competitors?

Amanda McGrath, client services director at Blend B2B, has noticed this has become a popular trend.

“You end up with a specialist ‘parliament’ around you,” she muses. “And it’s interesting because there isn’t necessarily one group that naturally leads this kind of work.”

“On day one of a project you’re essentially meeting four different groups of strangers. You’ve got to get to know them all, they have to get to know you and understand how you work… I’m interested in what approaches people use to build their inter-agency relationships.”

This is a discussion for Agency Hackers members to share how this collaboration has worked for them, how it can benefit your agency, and how best to work alongside specialist agencies on the same project without being at loggerheads with each other.