Case studies are always important.
They’re what you use to show off to new and prospective clients the high quality work you do, and proof that you can live up to the promises you make.
But how do you get them in the first place?
“We just haven’t found a format or process that works,” explains Alexandra Koenig, senior marketing manager at Momentum. “It just seems to have become less of a priority over time.”
Every agency has its own techniques and strategies when it comes to collecting case studies, but one problem in particular that Alex has stumbled across is client confidentiality.
“A lot of our clients don’t like us to share a lot of information, so I’m not always sure of the best way to proceed,” she explains. “You’d think clients would want to show off their work as well – after all, they’re the ones who are accomplishing these things with us.”
“We’ve tackled problems, we’ve got a track record of success, but we’re just trying to figure out the best-in-class way of getting information without making it feel like an additional piece of work.”
In the latest What Would You Do? session, come along with your tips, tricks and techniques on how best to collect case studies, and help Alexandra work out what to do next.