Let’s be honest – no one likes looking at their own website.
There’s always something that needs editing, and it feels as though you’re always in the process of updating it.
Roland Gurney runs Treacle Copy which specialises in helping agencies articulate themselves. He’s seen HUNDREDS of agency websites – and in this session he’ll share his advice on how to find the right words to communicate what you do to clients.
“Often there’s too much emphasis on the HOW” says Roland. “But there’s not enough on WHY: the rational and emotional benefits clients get from the service.”
He says the best websites communicate confidence – and find a way to sell that authentically to their client.
For example, don’t use the words ‘can’, ‘could’ or ‘should’ – tell your clients exactly what you do, and what you’ll do for them.
“A really niche and nerdy article will have a smaller readership, but most likely the right one,” Roland says. “Better to have 10 fans, than 100 fairly interested followers.”
In the session, Roland will be sharing more tips and tricks.
We will discuss the steps to make your service pages sing, how to embrace a more direct and honest approach, and the best way to sharpen and streamline your messaging.
If you’ve been going around in circles trying to wordsmith your website copy, this is the perfect session for you.