How to Reinvent Your Agency Newsletter

by | Jun 2, 2021

It’s a cliché because it’s true: people do business with those they know like and trust.

Today, one of the best ways to build rapport and intimacy with your clients and prospects is to send a regular email newsletter.

No, they’re not new.
No, they’re not sexy.
Yes, you probably have one already.
But there’s a very good chance you’re approaching email newsletters all wrong.

In this session we’ll cover:

How to write emails people will enjoy. (You don’t create a lasting relationship by scratching the little itch you THINK somebody has. You have to scratch the big itch you KNOW they have – because everybody has them.)
How to produce an email newsletter that people will forward to their colleagues.
How to create ‘silent fans’ who will come to you when they’re ready to work with you.
What to write about, even when you think you don’t have anything new to talk about.
There is no creature that cannot be lured into a trap with the right bait.

Join this session and come away with a clearer picture of how you can make your email newsletter stand out.