How to Develop a Firm Proposition

by | Feb 11, 2021

One of the biggest levers you can pull in your agency is developing a proposition.

It’s when you turn something that you TINKER with here and there… …into a full-blown PROPOSITION that positions you as the obvious choice.

Louise Lai is developing a new proposition for Manifesto.

In this session, we’ll talk about how you develop a proposition.

•Where do you start?
•How do you position it to the market?
•How do you roll it out and embed it in your organisation’s culture, so it becomes second nature?