How do YOU change when your agency grows?
“My role is completely different to what it was three years ago – and SO different to what it was 10 years ago” says Raman Sehgal, founder of Ramarketing (www.ramarketingpr.com)
Raman started the agency twelve years ago in Newcastle. Now it has a sharp focus on pharmaceutical PR and employs over 40 people – with both Raman and 70% of his business based in the US.
This interview is all about how you change as a leader when your agency gets bigger.
“You’re going to have to sack people. You’re going to lose clients. You’re going to produce shit work. It’s all part of the journey,” says Raman.
In our session, we will focus on:
* Knowing when to zero-in on a niche. (In 2016 Ramarketing decided to focus on a ‘sector within a sector’ – pharmaceutical PR – which paid off handsomely.)
* Learning and adapting to being a leader.
* Recognising when to recruit a larger team of a higher calibre.
“We started in the Conference League, and we ended up in the Champions League. Sometimes you end up with Conference and Third Division players – and some don’t make the jump.”
This will be an interesting session if you’re on a growth journey and you want to peep around the corner.