Despite years of success, Jules Ugo wondered what was next in line for her agency.
“We decided it might make more sense to sell and become part of something bigger,” says the CEO of Lotus.
Eventually, their expertise in the travel sector led to them being acquired by W – which now owns 51%. They also realised that big brands want more than just a specialist, and last year launched a new data project as a part of a wider differentiation strategy.
The data that Lotus collects within the travel industry, and the bespoke reports they can create and use as a result, is a coveted resource – and definitely a big selling point.
“We’ve definitely seen there is a space in the market for combining deep sector insight with a punchier, more confident, big agency approach. It’s been a good formula for us,” she says.
We’ll be in discussion with Jules on the topic of how to make yourself attractive to a potential buyer, how to merge and manage that cultural shift, and how to differentiate yourself from the rest.