Everyone tells you to find a niche, but what happens when you find a gaping hole in the market?
Simon Corbett realised that there was no “authority” serving the online dating industry, so he decided it might as well be him.
He’s been able to build an entire content empire in this sector – and he’s going to tell Agency Hackers how he did it.
“About eight years ago we were doing the PR for a big client in the online dating space, helping them get into the parenting press,” he explains. “However, when the person running it asked me to help sell it, I realised there wasn’t any trade media for the dating industry. So, we started our own.”
Now, Global Dating Insights is THE dominant force, covering the entire spectrum of a whole industry – from the serious websites like eHarmony to dating apps Tinder, Bumble and more.
And when it comes to Global Dating Insights and what it offers the global dating scene, the list is endless: a website populated with news stories, international conferences, podcasts, newsletters, and even an annual ‘power book’ profiling the most influential people in the industry.
It’s all at Simon’s feet.
“We were the first to do this and do it well, which means we dominate the industry,” he says. “There’s no one else that can do anything like what we do at Global Dating Insights.”
Simon will be talking us through his journey from super-niche to superiority in the field – and how he’s made it the best in the business. We’d recommend swiping right on this one.