When you run an agency you face a choice: build or buy?
Like a lot of agencies these days, Daniel Andrews, CEO of The Tree, decided on the latter.
“By acquiring complimentary agencies as part of a collective, it will accelerate growth for us even quicker – and ultimately have more impact on our clients.”
Daniel decided to strap on his M&A boots when he realised that clients were looking for more than that his agency were offering.