Buying Success: Building an Agency Collective

by | Feb 22, 2021

When you run an agency you face a choice: build or buy?

Like a lot of agencies these days, Daniel Andrews, CEO of The Tree, decided on the latter.

“By acquiring complimentary agencies as part of a collective, it will accelerate growth for us even quicker – and ultimately have more impact on our clients.”

Daniel decided to strap on his M&A boots when he realised that clients were looking for more than that his agency were offering.