Here’s what’s coming up for Agency Hackers members this month. If your agency isn’t a member yet, sign up here.
Harness The Power of Procurement
What if procurement was your FRIEND, not your enemy?
It’s easy to think that procurement are only there to stop you winning work and get between you and your client.
Wrong! Mike Lander is an ex-procurement professional and agency leader. He’ll talk about how to grow your relationship with procurement and turn it into an ‘unfair advantage’ over other agencies in your space.
Anthony McGaw has had two very successful exits – but they were VERY different experiences. One was big, one was small. He’ll be talking to us about the mistakes he made and the smarter decisions he has since made as a result
“Someone once told me that if your company doesn’t have an exit plan, then it’s just a hobby,” says Anthony.
In this session, we’ll cover • Understanding the value of your agency • Your exit motivation – and how that affects negotiations • How earn-outs can be structured and what you’re in control of
“AND THE AWARD GOES TO…” How an Effective Awards Strategy Can Help Your Agency Reach Its Goals
An awards strategy? What’s one of those?
Turns out, it’s just as important as a social media or marketing strategy. Plus, it could actually be key in helping your agency achieve more than just a trophy.
We’re joined by awards expert Stef Brown. In this session we’ll talk all about deciding which awards match your agency’s goals, budgeting and investing in awards wisely, and using awards to win new business.
In this session we’ll be joined by female agency leaders to chat about their experiences of being a woman in charge – discussing the pros, cons and issues they’ve overcome in the process. Lisa Mandell, partner and board advisor at Waypoint Partners will moderate.
SLOW BURN: How Can You Grow Your Agency at a Sustainable Rate?
Every agency wants to grow – but what’s the right speed at which to expand?
“Our business plan on day one was ‘don’t fuck it up’. And it hasn’t really changed from that,” says co-founder of Aira, Matt Beswick. “We’re bootstrapped – we’ve never taken investment,” he says. “We’ve never tried to over hire or go faster than we thought was right.
In this session, we’ll be talking to Matt and the other agency leaders on the call about the benefits of tempering your enthusiasm, the impact this has on staff and client retention, as well as setting sensible, thoughtful targets.
DREAM BIG: How Recruiting An Advisory Board Can Benefit Your Agency
Most agency leaders do everything themselves.
But when Trenton Moss ran Webcredible, he set about recruiting his dream advisory board. He says it was one of the BEST things he ever did.
“They were instrumental in helping us with our strategy on an ongoing basis, defining and achieving our objectives and ultimately with the sale of my agency” he explains.
In this session we’ll be talking to Trenton all about the benefits your dream advisory board can bring to your agency, approaching the right people for you, and how best to navigate the whole experience.
LOST IN TRANSLATION: Adapting to Different Cultures Overseas
If you want your agency to branch out overseas, overcoming the language barrier is only the first step of a long climb. In this session, Creative Culture’sMélanie Chevalier will join us to discuss the important things to bear in mind when internationalising your agency and adapting to a new culture.
YES, AND: How Improv Can Help Foster a More Creative Environment
If you’re struggling for new ways to boost morale, look no further.
We’ll be speaking to The Free Association’sRyan Dench about the three stages of improv comedy and the benefit of improv on an agency’s outlook and creative processes – improving communication, embracing failure, and encouraging risk to feel more empowered.