WARM WELCOME: Levelling Up Your Virtual Onboarding Process
When you’ve hired someone new, how do you introduce them to the team and integrate them into your culture – without an office space in which to do it?
Daniel de la Cruz, founder of Polymensa, has been conducting some interesting research into virtual onboarding. We’ll be chatting to Daniel about the three main takeaways of a new report he’s about to release:
• How to create a ‘best in class’ virtual onboarding process • Insights into the ‘pre-boarding’ stage, and how elaborate this can be • What other things agencies can do to help new employees integrate remotely
SINGLE SOURCE OF TRUTH: How Can You Transform Your Data?
Data used to be an asset – but now it increasingly feels like a BURDEN.
Do you worry your agency don’t have a “one version of the truth”? Instead, are you managing several ‘islands’ of data?
“Data is a problem in pretty much every organisation,” explains Helen Tanner, founder and CEO of Data3. “You tend to have lots of people messing around with an Excel spreadsheet trying to manually patch things together.”
In this session, Helen will help you finally start to get a grip on your agency’s data.
BUMPS AND BRUISES: Why Selling An Agency Isn’t Always The Smoothest of Rides
What’s it like to sell your agency to a bigger business?How does it feel when you have a boss again?
Lisa Paasche resigned as CEO of Verve after a three-year earn-out in late 2020. “The freedom is such a relief – I was completely mentally drained,” she admits.
Lisa started Verve in 2009, and sold it to Omnicom in 2017.
“Being within an organisation that is very different to how I did things was very challenging for me. It’s like being an alien. I was so aware of not talking like them, behaving like them or pitching like them.”
Don’t miss Lisa’s story if an earn-out is likely to be part of your future.
PLAY NICELY: How Do You Manage Inter-Agency Collaborations?
Increasingly, clients are avoiding putting all their eggs in one basket. But how do agencies plan for and manage inter-agency relationships on the same project?
How do you manage the dynamic of working with other agencies?
This is a discussion for Agency Hackers members to share how this collaboration has worked for them, how it can benefit your agency, and how best to work alongside specialist agencies on the same project without being at loggerheads with each other.
[Postponed – new date TBC!] Harnessing the Power of Saying No
Note: this event has been postponed. We’re working on rescheduling it – stay tuned!
How do you reject clients constructively and fairly?
We’ll be joined by Jonathan Ford, founding partner and group creative director at Pearlfisher, to discuss the positive benefits of setting boundaries and saying no, rather than bowing to the pressure of losing work
“There’s a reputation that comes with saying no,” explains Jonathan Ford, group creative director of Pearlfisher. “It saves time, money and wasted conversations.”
What Difference Can A Podcast Make To Your Agency?
It’s easy to start a podcast, but how do you actively engage your audience?
Are you jumping on the bandwagon or will a podcast genuinely benefit your agency’s progress and standing?
We’re in discussion with Kelly Molson of Rubber Cheese and John Griffin of Pack to talk about the ways in which you can evolve your podcast and use it as a tool to drive leads, build rapport and make a name for yourself in your sector.
SHARP FOCUS: How Creating a Strong Brand Proposition Helped My Agency Thrive
“We were just another ‘high-end’ design agency. We didn’t have a point of differentiation“ says Joe Perkins, managing director at Chaptr.
“We thought our work alone was enough to win us a deal.”
However, Joe started to find it harder and harder to justify their price point in competitive pitches. He realised that what they needed was a brand proposition.
“The sales process has been completely different, and it’s so much easier to talk about. Now, we feel confident we can justify a premium price point.”
Joe will be talking to us all about owning what you do, making sure you and your team are on the same page, and how a strong brand proposition helps to create tangible marketing strategies and win competitive pitches – even if you’re more expensive than your competitors.
IMMERSE YOURSELF: What Can Your Agency Gain from VR and Immersive Technology?
Should your business be doing more in VR?
“Because of the pandemic, everyone needs different ways of communicating their product, service or proposition. Immersive tech, or virtual visualisation, couldn’t be more relevant,” says Sol Rogers, CEO of REWIND – a leading VR agency.
As technology develops and advances, immersive technology is becoming more popular.
A happy, thriving agency culture is vital. But when everyone is confined to video calls, how do you keep the happy juice flowing?
“People are losing their identities as employees of a specific company,” says IIH Nordic boss Steen Rasmussen. “They only see their colleagues briefly online, and an online meeting is much more merciless. People join at the last second, they leave abruptly when they have another meeting – the social aspect of meetings has disappeared.”
We’ll be talking to Steen in more depth about the changes his agency had to make to keep their office culture alive and kicking, adapting a people-centric approach to the digital world of remote working, and how they continued to be successful during the pandemic.
If you’re struggling to keep your team happy and motivated third time round, this is the one to join.