Running order

Hello! Here’s the current running order for the Ibiza Super Summit! The conference happens on 24th & 25th September 2025, but you’ll want to arrive for the welcome drinks which start at 8pm on Tuesday 23rd. On the Thursday, people tend to head “out out” – so probably don’t fly back on Friday morning! If you have any questions, the best place to ask is the WhatsApp group you were invited to.

Any other questions email me – [email protected].

Thanks! Ian – Agency Hackers

Welcome reception – Tuesday 23rd September 2025

⏰ 8pm-10pm

Meet your fellow delegates

Gather in the twilight to enjoy drinks and meet your fellow Ibiza delegates. Sponsored by our friends at Teads 🎉

📍 Aguas de Ibiza – rooftop

Conference Day 1 – Wednesday 24th September 2025

⏰ 9am

Welcome to Ibiza!

Hear what’s coming up, and who’s in the room.

📍 Theatre

⏰ 9.20am

Agencies that thrive don’t just execute – they move up the food chain and become indispensable to clients. In Ibiza, marketing legend Mark Ritson will share how agencies can elevate their positioning, gain more strategic influence, and command higher fees.

Don’t miss this masterclass in agency evolution.

📍 Theatre

⏰ 10.15am

Who’s in the Room? Agency Vitals Report

Before the summit even begins, we’ve been taking the temperature of our community. What are you working on? What’s holding you back? What’s lighting you up?

In this opening session, Nora DiNuzzo and Eric Brown share the big trends, shared challenges, and wildcards shaping the conversations this week.

📍 Theatre

⏰ 10.45am

Break

Recharge and refuel

📍 TBC

⏰ 11am – 12pm

Speed Networking

Most people are in Ibiza by themselves. If you don’t know many people, relax – that’s normal.

So before we get too far into the conference, we want you to give you the chance to meet each other. Kick off the summit by meeting your fellow delegates through fast-paced, no-pressure networking.

📍 Various rooms

Morning Breakout Sessions: People & Culture

⏰ 12.10pm – 1.10pm

Do it Yourself or Delegate? What is Your Job as Agency Leader?

Do you ever question who handles what in your agency? Founder, team, or external help? From VAT returns to lead-gen, vote live on common tasks and see how your choices stack up.

Ibiza delegate Chris Sainsbury leads this interactive session, where you’ll discover surprising trends and debate the insourcing vs. outsourcing of key functions.

📍 Theatre

⏰ 12.10pm – 1.10pm

Designing Your Perfect Day: How to Build a Business That Works For You

If how you spend your days is how you spend your life, are you really using your time the way you want? In this interactive workshop, we’ll perform an energy audit to determine your most productive hours, eliminate or delegate time wasters, and design systems that give you more time – and more profit.

📍 TBC

⏰ 12.10pm – 1.10pm

How Giving Feedback can be a Catalyst for Growth

It’s amazing how many problems can be solved or avoided with one or two difficult conversations. Feedback doesn’t have to hurt – it can drive powerful growth when shared the right way. In this lively fireside chat, Janine Jacobs and Francesca O’Connor unpack the art of giving and receiving feedback.

They’ll share real-world stories, practical insights on how to recognise feedback triggers, and a framework for delivering feedback properly.

📍 TBC

⏰ 12.10pm – 1.10pm

Building a Personal Brand That Doesn’t Stop With the Founder

Many agency leaders have strong personal brands. But what happens when you want to step back and pass the torch?

David Gilroy explains how to equip your team to carry your brand forward.

📍 TBC

⏰ 1.10pm – 2pm

Lunch

📍 TBC

Afternoon Breakout Sessions: People & Culture (2nd Chance)

⏰ 2pm – 3pm

Do it Yourself or Delegate? What is Your Job as Agency Leader?

Do you ever question who handles what in your agency? Founder, team, or external help? From VAT returns to lead-gen, vote live on common tasks and see how your choices stack up.

Ibiza delegate Chris Sainsbury leads this interactive session, where you’ll discover surprising trends and debate the insourcing vs. outsourcing of key functions.

📍 Theatre

⏰ 2pm – 3pm

Designing Your Perfect Day: How to Build a Business That Works For You

If how you spend your days is how you spend your life, are you really using your time the way you want? In this interactive workshop, we’ll perform an energy audit to determine your most productive hours, eliminate or delegate time wasters, and design systems that give you more time – and more profit.

📍 TBC

⏰ 2pm – 3pm

How Giving Feedback can be a Catalyst for Growth

It’s amazing how many problems can be solved or avoided with one or two difficult conversations. Feedback doesn’t have to hurt – it can drive powerful growth when shared the right way. In this lively fireside chat, Janine Jacobs and Francesca O’Connor unpack the art of giving and receiving feedback.

They’ll share real-world stories, practical insights on how to recognise feedback triggers, and a framework for delivering feedback properly.

📍 TBC

⏰ 2pm – 3pm

Building a Personal Brand That Doesn’t Stop With the Founder

Many agency leaders have strong personal brands. But what happens when you want to step back and pass the torch?

David Gilroy explains how to equip your team to carry your brand forward.

📍 TBC

Afternoon Breakout Sessions: Agency Growth

3.10pm – 4.10pm

How to Build Your Own Agency Sales Function

Growth stalls when the founder handles all the selling. In this session, you’ll learn how to build an in-house sales function that scales – so you can step off the hamster wheel and unlock consistent, predictable agency growth.

📍 Theatre

3.10pm – 4.10pm

Building a Profitable Agency

Agency profits are at their lowest in over a decade – but there’s a way out. Peter Czapp of The Wow Company reveals proven strategies and real-world case studies to help you lift your margins, fix your pricing, and build a more profitable business.

📍 TBC

3.10pm – 4.10pm

40% Margins: The Offshore Talent Advantage

For 14 years David Wain-Heapy and Bachir Smahi have built and scaled a high-performing offshore-focused digital agency, quietly pulling in 40% margins while many peers struggled to stay profitable.

In this candid session, they’ll lift the lid on the strategies, structures, and systems that allowed them to grow sustainably and profitably – without burning out or relying on huge overheads.

📍 TBC

3.10pm – 4.10pm

Expanding in America – The USA Playbook

When Sadie Groom set out to expand Bubble Agency into the USA, she didn’t just cross time zones – she navigated a whole new business culture, hiring challenges, and market dynamics.

In this candid and energetic session, Sadie is joined by Louise Wells, Bubble’s Managing Director, as they share the real story of their American adventure. Whether you’re eyeing international expansion or just curious about how a UK agency can thrive stateside, you’ll come away with some practical insights and a few good lessons.

📍 TBC

3.10pm – 4.10pm

Fix Your Agency’s Brand

Your agency has grown – great! But has your brand kept up? A lot of agency leaders feel their brand is holding them back. An Agency Hackers regular, Vicki Young, co-founder of Nalla, shows you how to sharpen your positioning, tell a stronger story, and create a brand that magnetises the right clients.

In this session, you’ll get some ideas for how to fix your agency’s brand to start attracting the clients and team members you really want.

📍 TBC

⏰ 4.10pm – 4.30pm

Break – grab a drink before we head back into the main theatre

📍 TBC

4.30 pm – 5.30pm

With help from
Mark Ritson

Roast my Agency

Think your agency’s looking sharp? Think again. In ‘Roast my Agency’, Steve Fair takes aim at creds decks, cringey taglines, and dodgy job titles (yes, even your ‘Head of Barketing’).

It’s a brutal, but loving, look at what’s helping or hurting your agency’s image. Learn what works, what doesn’t, and how to stand out for the right reasons.

📍 Theatre

Conference Day 2 – Thursday 25th September 2025

⏰ 9.30am

Introduction

Hear what’s coming up, and what the plan is – including the evening!

📍 Theatre

⏰ 9.40am

My Favourite
Mistakes

Why does everything happen to me? Warm up with some candid confessions from agency leaders that you’ll only hear in Ibiza. Strictly no recording allowed for this one!

📍 Theatre

⏰ 10.00am

Teamwork.com

A look at what’s happening in the world of agency profitability from our partners at Teamwork.com.

📍 Theatre

10.15am

Daniel Priestley

Winning agencies aren’t just service providers, they’re ‘Key People of Influence’ in their space. Bestselling author and entrepreneur Daniel Priestley is on The White Isle to show you how to build authority, attract top-tier clients, and create a business that scales beyond just you.

📍 Theatre

⏰ 11am – 11.30am

Break

Recharge and refuel

📍 TBC

Breakout Sessions: M&A / Operations

⏰ 11.30am – 12.30pm

Lessons from the Agency Legends

In this candid panel, three trailblazing founders share how they built and sustained industry-leading agencies through every high and low. Iris co-founder Ian Millner, IMA architect Nickii Gray, and the7stars founder Jenny Biggam will reveal the pivotal wins, culture-defining moments, and toughest leadership lessons from their journeys.

📍 Theatre

⏰ 11.30am – 12.30pm

Demystifying Private Equity for Agencies

Private equity is a world that’s ‘kind of invisible until it’s visible’. Simon Penson pulls back the curtain on private equity for agencies – sharing invaluable insights that could redefine your agency’s future.

📍 TBC

⏰ 11.30am – 12.30pm

Grow by Acquiring Your Competitors

Tired of slow growth? After a decade of agency life, Simon Corbett dove into the world of acquisitions, targeting deals from £25k to £1 million.

Join us in Ibiza for an in-depth conversation on his journey, best practices, and how to successfully acquire agencies.

📍 TBC

⏰ 11.30am – 12.30pm

Agency Exit Unplugged: Real Stories, Debunked Myths

Thinking of selling your agency? Hear from three founders who have successfully exited – Trenton Moss, David Wain-Heapy and Bachir Smahi. They’ll debunk M&A myths: you don’t always need a firm, founder independence, or an earn-out. Get candid advice and insider secrets to navigate your own successful exit.

📍 TBC

⏰ 11.30am – 12.30pm

94% of Problems are System Problems

Most problems aren’t people problems – they’re system problems. Stop firefighting and start fixing the root causes. This session shows you how to build processes that make success automatic, so your agency runs smoothly (even when you’re not watching).

📍 TBC

⏰ 11.30am – 12.30pm

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Extreme Leadership Resilience

With three cancer diagnoses in three years, Rebecca McIntyre-Smith has sailed her agency through unimaginable storms. Hear how unwavering positivity became her business superpower. (And yes, there’s a cult story too!) Joins us for this inspiring tale of resilience.

📍 TBC

⏰ 12.30pm – 12.40pm

🚶 Travel time

Breakout Sessions: M&A / Operations (Repeated ♻️)

ℹ These sessions are repeated so you can pick one you missed

⏰ 12.40pm – 1.40pm

Lessons from Agency Legends

In this candid panel, three trailblazing founders share how they built and sustained industry-leading agencies through every high and low. Iris co-founder Ian Millner, IMA architect Nickii Gray, and the7stars founder Jenny Biggam will reveal the pivotal wins, culture-defining moments, and toughest leadership lessons from their journeys.

📍 Theatre

⏰ 12.40am – 1.40pm

Demystifying Private Equity for Agencies

Private equity is a world that’s ‘kind of invisible until it’s visible’. Simon Penson pulls back the curtain on private equity for agencies – sharing invaluable insights that could redefine your agency’s future.

📍 TBC

⏰ 12.40am – 1.40pm

Grow by Acquiring Your Competitors

Tired of slow growth? After a decade of agency life, Simon Corbett dove into the world of acquisitions, targeting deals from £25k to £1 million.

Join us in Ibiza for an in-depth conversation on his journey, best practices, and how to successfully acquire agencies.

📍 TBC

⏰ 12.40am – 1.40pm

Agency Exit Unplugged: Real Stories, Debunked Myths

Thinking of selling your agency? Hear from three founders who have successfully exited – Trenton Moss, David Wain-Heapy and Bachir Smahi. They’ll debunk M&A myths: you don’t always need a firm, founder independence, or an earn-out. Get candid advice and insider secrets to navigate your own successful exit.

📍 TBC

⏰ 12.40am – 1.40pm

94% of Problems are System Problems

Most problems aren’t people problems – they’re system problems. Stop firefighting and start fixing the root causes. This session shows you how to build processes that make success automatic, so your agency runs smoothly (even when you’re not watching).

📍 TBC

⏰ 12.40pm – 1.40pm

Advertising: Who Cares?

What do young people want from a career in the media? In this session, Crispin Reed offers an exclusive first look at new research exploring how young people perceive careers in advertising. Building on a 2023 project involving in-depth interviews with 32 students, this follow-up study expands the lens with a 200-person quantitative survey and fresh interviews with professionals 1-5 years into their careers – both inside and outside the agency world.

📍 TBC

⏰ 1.40pm – 2.30pm

Lunch

📍 TBC

The Ibiza Vision Session

⏰ 2.30pm – 4.00pm

Ibiza Vision Workshops

New for this year, we have an improved Vision Workshop format. Use the inspiring backdrop of Ibiza to look beyond the present – and create a vivid, motivating vision for your agecy three years from now.

You’ll work in small, curated groups of fellow agency leaders – carefully matched to spark meaningful conversations and insightful reflections.

📍 TBC

⏰ 4pm – 5pm

Finale

We’ll wrap things up by heading back into the main theatre for some final reflections and takeaways. Hear what resonated most with your fellow attendees, swap last-minute insights, and help us close the day on a high. Then it’s time to make evening plans and let Ibiza do the rest …

📍 TBC

The Closing Party

⏰ 7pm – 11pm

Closing Party

We’re closing out the day at Bam Bu Ku – a tropical beach club with great food, cocktails, and poolside conversation. Expect a BBQ feast, drinks, and tunes from our in-house DJs.

📍 Bam Bu Ku, San Antonio