The “What’s Stopping You” Event
Friday 20 March 2020 / 1.30pm to 5pm / Shoreditch
Do you ever feel like you’re revving the engine but standing still?
When you run an agency, your ability to succeed or fail has far more to do with your mind, emotions and beliefs than your website or your SEO strategy.
In hundreds of small ways, you have to believe in yourself – when nobody else does.
Head Trash is your chance to understand and overcome what really holds you back when you run a growing business.
Here’s some of the people you will hear from. Line-up subject to change.
1. How to fuck up your agency – and put it back together again
An agency owner sent me this email: “Would you like a story about how to completely fuck up your agency, and built it back together?”
This agency owner (who doesn’t want to be named publicly) told me that in 2016, he started to see problems in his digital agency.
They were losing money. Clients weren’t happy. Their culture had become toxic.
One day he asked his team: ‘Which of our clients DO you like?’ They could only name one.
“We didn’t care about our clients – so they stopped caring about us.”
His agency was no longer the company he’d built – so he set to work to fix it. But the stress overwhelmed him and he ended up in hospital critically ill.
This person will tell the story of how he turned the business around, reinvented the culture, and built the agency back up from scratch.
2. How to focus when you’re the boss
They say the ability to focus is the super-power of the 21st century.
As Cal Newport says in his book Deep Work, the ability to properly concentrate is becoming increasingly rare – right at the EXACT moment it’s never been more valuable.
That’s why at Head Trash, Nick Stolerman is going to show you how to focus.
When you run an agency, everything stops with you. How are you supposed to find space to focus on what matters when there’s so much going on in your head?
At Head Trash, we’re joined by Nick who will be leading a fun and practical workshop on how to use breathing, visualisation and meditation techniques to reduce stress, build resilience and improve creativity.
Nick is an ex-agency leader turned ‘yogi’ and meditation guru. When I say guru I mean monkish vibe, white robes, ‘come to Buddha’ eyes – the whole enchilada.
Nick was a hit at Agency Summit. This is not one to miss.
3. How do you lead when YOU’RE not okay?
How do you run an agency when your personal life is falling apart?
Kelly Molson has not had an easy time.
She’s been through seven years of infertility and IVF. In 2017 she suffered the loss of twins – followed by another loss in August. Meanwhile she leads a busy agency and runs a successful series of events.
Kelly is talking about how to lead when you’re grieving.
“Sometimes you just have to paint on a smile” says Kelly. “You have to try and act normal to your team when you might not actually want to get out of bed.”
We will ask Kelly:
- How you deal with grief when it’s ‘show time the whole time’
- How much should you share with your team?
- Whether you should re-prioritise your life temporarily or permanently.
“It takes something awful happening to realise what life is actually about. It’s made us re-evaluate our priorities, and look at how we can simplify the business.”
“Our growth plans are on hold for now. Right now I don’t want to be hiring or taking on more pressure. For us that’s the right thing to do right now.”
4. The problem with chasing rainbows
Blaise Pascal said: “All men’s misfortunes spring from the single cause that they are unable to stay quietly in one room.”
Dave Fletcher is one person that could not stay in one room.
Like many agency leaders, he distracted himself with a constant string of side-projects. Every one of them failed… except one – an event business – that’s going gangbusters.
At Head Trash, Dave will lead a discussion on pursuing side projects when you’re an agency leader.
“I think a whole bunch of agency owners get dazzled by the possibility of doing their own venture” he says. “But there are so many gotchas and so few successes.”
“I personally wasted huge amounts of time and money chasing rainbows when I should have been focussing on getting the fundamentals of the agency model right and then getting out there to get business in.”
Dave will share the lessons you can learn from his string of side-projects.
This is a great discussion if you’re struggling to know what to focus on.
5. How to have ‘game changing’ thoughts
What are the mental traits of a super-successful agency leader?
The difference is often a handful of bright, brilliant, game-changing thoughts.
Where do these ‘memos from head office’ come from?
In this fascinating session, Martin Palethorpe will discuss where business ideas come from – and how to rid yourself of the mental head-trash that can sabotage the success of an agency leader.
Where is it happening?
This event takes place in the Loading Bay at Techspace Shoreditch. It’s comfy, central – and there’s space for small breakouts.