The agency purpose summit

Online and in-person at the British Library
30 Oct – 4 Nov 2022

A woman speaking at a conference

The World’s First Agency Purpose Conference

Archimedes said: “Give me a lever and a place to stand, and I will move the world”.

When you run an agency, that lever is your business.

Good Agencies is a special event for agencies interested in using their business to positively influence the world.

Join thoughtful conversations covering sustainability, diversity and inclusion, agency purpose, pro-bono work, the B-Corp process and more.

Meet other agencies balancing
purpose with profit

Some of the talks you’ll hear and the discussions you’ll take part in

Balancing Purpose with
Profit in a Recession

How will a tough economy affect your plans to run a business with principles?

Crafting a Sustainability Strategy You Can Measure

Is your green pledge too ‘finger in the air’? How to craft a watertight plan.

Are Brands Becoming Too “Woke”?

Research shows a gulf between marketers and consumers. Is this a risk? What should you tell clients?

How to Shape and Embed Your Agency’s Values

What’s the best way to bring your agency’s core values to life with your people?

How to Make Business Ethics a Competitive Advantage

Don’t tie one hand behind your back. Meet the agencies making their ethical business pay.

“We Don’t Get Enough Diverse Candidates”

Agencies say they are still struggling to interview diverse candidates. What’s happening, and what are some answers?

Spare Us! Doing “Purpose” Without the Preaching

Businesses often worry they’ll seem ‘virtue-signally’. Share your fears and solutions with other agency leaders.

Where Do You Draw the Line?

Which clients are “no-go” for you – and how do you decide who’s in and who’s out?

Join us live in London, or online from anywhere

Good Agencies takes place at the British Library. Join 300 other agency leaders who are wrestling with running a purposeful business.

We are taking over the entire Knowledge Centre venue –you will spend time in the main theatre, as well as the various breakout rooms. Some of the time you will be hearing from guests with interesting stories that you can learn from, and you will also spend some time in small groups discussing your journey with like-minded agency leaders.

Good Agencies is a special event for agencies interested in using their business to positively influence the world.

3 days online… 1 huge day live

Day 1

What are the best things about being a “for good” agency?

Day 2

What are the challenges and struggles of being a “for good” agency?

Day 3

Recession planning and networking

Live in Person

Full day conference at the British Library

Get your ticket