The Virtual Summit
for Good Agencies

Online: 1st November – 3rd November 2022
In person: 4th November 2022

  • Register now for free access
  • 15 live sessions across three days
  • Join us 1st–3rd November 2022

Enter email for free access
to the virtual summit for
you and your team!

👇 Check out this amazing schedule… 👇

day 1 – people

“We’re Building a Diverse Team… By Treating Diversity Like a Product”

  • Are you struggling to build a diverse team?
  • Meet agencies who know the genuine blockers and obstacles – as well as the lame excuses.

Paul David, CEO and co-founder at Literal Humans, has built a small yet diverse team. How has he achieved this, when others say they’re struggling to find diverse candidates? Paul suggests treating diversity like a product.

“We build products and services for clients all the time, we set timelines and targets and benchmarks, but people don’t do this for diversity and inclusion – and I think you just produce better, more creative, more interesting work for clients with a diverse team.”

Join this panel and take part in the discussion.

Panellists: Paul David, CEO and co-founder of Literal Humans; Heena Mistry, director at WYK Digital; Emily Banks, founder and CEO of Enna.

The Inclusivity Attitude: Everyday Inclusion Examples

• Do you really need special training and ‘big bang’ programmes do be ‘inclusive’?
• What are some small (and big) things that you can do today to make everyone feel welcome?


“I want Noisy Little Monkey to be a kind place,” says agency founder Nicola Payne. “Because what the hell are we doing if we’re not creating a workplace where it’s nice to be?”

“We haven’t had a programme of inclusivity and diversity. I find all those things slightly distasteful, because it suggests that everybody’s trying at it – when actually it’s just about being a human being,” she says.

Join this session to hear (and share!) practical ways to make your workplace more inclusive.

How Should You Approach Mental Health?

• What should you really have in place to protect your employee’s mental health?
• Are wellbeing apps and helplines just ‘barnacles on the boat’?
• Does taking an ‘employee benefits’ approach to protecting your staff do more harm than good?

When it comes to mental health, where does your responsibility as an employer start and end?

“Mindfulness app discounts, helplines and coaching aren’t always helpful. You’re trying to steer them towards something – when the problem might be to do with the work environment,” says Gallagher’s Alistair Dornan.

Join us and discuss:

  1. What are your responsibilities as an employer?
  2. How can you protect yourself and your team?
  3. What role do line managers play in safeguarding people in your business?

Employee Ownership: How’s That Going?

• Is employee ownership the exit you’re looking for?
• What’s it like to sell your agency to your employees?
• Meet agencies who have done it (and hear their honest experiences)
.

The owners of Quietroom were thinking about selling.

One day, a lawyer suggested employee ownership. “We thought, ‘Oh, this is good’. Because you can sell the business, and the owners don’t pay any tax at all,” says MD Andy Hayes. “The government was encouraging it.”

“It was not only a tax-efficient exit strategy for the directors who wanted to step down, but it was also good for the business as a whole. Because, culturally, we just didn’t want to sell to a big horrible corporate.”

Quietroom completed its transition to being employee owned in January 2020 – and in this session Andy and other EOT agencies will share how it’s going.

Panellists: Andy Hayes, MD of Quietroom; Ewan Hall, director at Baxendale Ownership; James Leavesley, CEO at Torchbox.

What’s an Adult Approach to Flexibility?

• Flexibility means lots of different things – how is YOUR agency defining it in 2022?
• What do employees expect and what are other agencies like yours offering?
• Hear real stories from other agencies – and share your experience too
.

It’s almost 2023! Has anybody figured out flexible working yet?

Agencies are trying to encourage people to come in for as little as one day a week. And when they do come in, they are often disappointed to find only a few lonely souls in the office.

Who is succeeding with flexibility? What are they doing – and what are they not doing?

Hear from agencies who are happy that their approach is paying off.

Panellists: Emma Simkiss, MD of Freestyle; Christopher Robin, community director at Copy Kittens.

  • Register now for free access
  • 15 live sessions across three days
  • Join us 1st–3rd November 2022

Enter email for free access
to the virtual summit for
you and your team!

day 2 – planet

Stuck on Sustainability?

  • It’s getting harder to win work without ESG creds
  • Sustainability is becoming a basic ‘hygiene’ factor for clients
  • Feel stuck? Tom Wilford of Futureproof explains what you need and where to start

Today, 91% of companies take sustainability criteria into account in their purchasing decisions. It’s a huge problem for your agency if you haven’t thought seriously about ESG or how you communicate your approach.

If you are speaking to a new client one of the things you will be asked is: what does your company do for the environment? If you don’t have a watertight answer to this – you’re toast!

Tom Wilford from Futureproof helps agencies improve, maintain and communicate their social and environmental sustainability. Join this session to understand where to begin on your ESG journey.

Adventures in Sustainable Web Development

• What are the principles of sustainable web development?
• How can you quantify and mitigate your work’s impact?
• Tom Greenwood shows you where to begin

The internet is virtual – but its infrastructure isn’t.

Today, the choices you make in your digital client work – from the image files you upload to the servers you choose – gobble energy and silently produce carbon. And as more people come online, the cost to the environment grows.

In this session, Tom Greenwood of Wholegrain Digital explains how careful tweaks and a bit of thought can reduce the impact your work has on the planet.

He will share some of what he’s learned over the years about greener web development, and some things you can do to lower your carbon footprint digitally.

So Your Agency Wants to Be a B Corp?

• What’s it really like to be a B Corp agency?
• How much work does it take – and what are the benefits?
• Meet agencies that have trodden the hard yards and hear what it’s really like
.

In this session, you can meet other B Corp agencies and find out what achieving certification took – and whether it’s worth it.

If you are considering B Corp, you can get honest appraisals of whether you’re ready for it – and how much work it will be.

And if you are already a B Corp, you can find out whether you are making the most of it – from attracting talent to leveraging it to attract clients you want to work with. You can compare notes with other seasoned B Corp-ers!

Panellists: Alex Holliman, MD at Climbing Trees; Gail Hoban, co-founder of GAS Brand Studio; Tom Wilford, founder of Futureproof.

The “Guerilla Approach” to Sustainability

• Can you make a difference to sustainability without big programmes and initiatives?
• Gavin Shinfield co-founded technology agency Kyan. Now he’s its Chief Sustainability Officer.
• In this session he’ll talk about the idea of a “guerilla approach to sustainability”
.

When you think about making your agency more sustainable, is it a discreet project – or an ongoing journey?

“Sustainability is not a quick fix. It’s a continuous process,” says Gavin Shinfield, Kyan’s co-founder and Chief Sustainability Officer.

“We created the Sustainability Squad, an internal team open for all, which acts as a kind of forum. There are no stupid questions. There are no wrong answers. Just a shared passion for growing Kyan in a respectful and responsible way.”

In this session we’ll talk about how you can see sustainability as a path to follow – rather than a project to complete.

Red Lines: When Do You Turn Down Work?

• One bad client can make you hate your business…
• What work do you refuse to accept, and how do you tell clients?
• Share your ‘red lines’ in this interesting session on how you retain your agency’s true purpose
.

Jon Payne signed a huge client.

But then he realised they were “anti-abortion, anti-trans, and all sorts of other stuff”. None of these views aligned with Noisy Little Monkey’s agenda so they walked away.

Trusting your gut is one of those undefinable – and extremely important – tools we have in business.

But knowing which work to refuse isn’t always black and white. And a challenging economy can make it a much tougher decision.

Join this session to share your ‘red lines’ with other agency leaders, and find out where you sit on the agency morality spectrum.

Panellists: James Gadsby Peet, digital director at William Joseph; Ranzie Anthony, CEO at Athlon; Olly Willans, founder and creative director at Torchbox.

  • Register now for free access
  • 15 live sessions across three days
  • Join us 1st–3rd November 2022

Enter email for free access
to the virtual summit for
you and your team!

day 3 – Purpose

Brands Are Getting “Purpose” All Wrong!

• Agencies are under pressure to support trendy themes in their campaigns
• But new research suggests consumers are tired of iffy brand purpose
The Pull Agency founder Chris Bullick presents his argument that ‘woke’ platitudes are alienating shoppers.

Chris Bullick had an idea: let’s find out what consumers think of ‘woke’ advertising.

His research uncovered a fascinating disconnect between what marketers want, and what consumers actually think.

“Broadly what it what it told us was that they’re a bit sick of being preached to. Whereas, you know, the market is still charging on with it.”

“Within the financial community there are notable investors saying: ‘This is nonsense. Mayonnaise doesn’t need a purpose. It’s got no basis or evidence.'”

It begs the question: how should agencies be reacting when clients want to add purpose to their campaigns?

Join this debate that will help shape how you think about purpose for the clients you work on.

Where Are Your Clients on Their Purpose Journey?

Companies are beginning to recognise both an opportunity and an obligation to have an impact on society
• Many are looking to agencies to understand if they could or should be doing more and how
• Good Innovation’s Ryan Bromley shares some ideas on hand-holding clients along the purpose path.

Clients are putting culture change into more briefs than ever – and knowing how to respond genuinely and credibly is getting harder.

How can agencies steer clients down the ‘purpose path’ to transform and change?

Social impact innovation agency Good Innovation has created an ‘Impact Maturity Scale’ – a model it uses to help clients understand their journey.

“It’s a scale of one to five,” says Good Innovation’s Yvonne Filler. “Often, organisations know they need to do something in the ‘purpose’ space – but don’t know where to begin.”

Level one is ‘curious yet confused’, and five is the kind of altitude of Patagonia and Ben & Jerry’s. “It allows companies to plot where they are, but also see what they need to do in order to move up the scale to the next level.”

Join this session if you’re looking for ideas to put some robust structure around your ‘for good’ offerings.

Balancing Purpose With Profit

• You can do good and still make a profit
• But there are all kinds of culture, mindset and positioning challenges when you’re trying to impact the world AND be commercial.

When Richard Strachan took over 3 Sided Cube, he refocused the business around one idea: tech for good.

“I noticed that whenever we were doing ‘important stuff’, everybody was excited. It was easy to get them motivated. When we were doing Fintech stuff – everything felt a bit harder.”

“Focusing all your marketing around a specific niche is daunting,” says Richard. “You naturally think: what about all that other stuff? Aren’t we losing out? But when you

In this session we’ve lined up several agencies who are making a dent in the world – but are doing it with serious commercial chops.

Join this session and meet other agencies trying to do good and make the profit they deserve.

Panellists: Jen Swain, MD at Beatfreeks; Moh Al-Haifi, founder and ethical growth director at Zebra Growth; Ray Clarke, chief design officer at hedgehog lab; Rich Strachan, CEO at 3 Sided Cube.

What’s It Like Working With Charities?

• Want to work with more charities?
• They are a significant focus for a lot of ‘for good agencies’
• But how much of your client base should non-profits make up?

What’s it really like to work with charity clients?

One Agency Hackers member agency specialises in working with ‘fourth sector’ clients. In the past five years, briefs have gone from demanding outputs to asking for outcomes.

“Clients used to want a video, a website and a pop up banner. Now they come to us and say, ‘We need to raise £20m by Christmas… can you help us?’”

In this fascinating session we speak to several agencies that work with charities – join us and hear the pros and cons of working with these curious creatures.

Panellists: Matt Collins, MD at Platypus Digital; Suzanne Begley, product director at Torchbox; Yasmin Georgiou, strategy lead at William Joseph.

  • Register now for free access
  • 15 live sessions across three days
  • Join us 1st–3rd November 2022

Enter email for free access
to the virtual summit for
you and your team!