The Virtual Summit
for Good Agencies

Online: 1st November – 3rd November 2022
In person: 4th November 2022

  • Register now for free access
  • 15 live sessions across three days
  • Join us 1st–3rd November 2022

Enter email for free access
to the virtual summit for
you and your team!

👇 Check out this amazing schedule… 👇

DaY 1:

What’s the Reality of Hiring a Diverse Team?

⏰ 10am, Tuesday 1st November 2022

  • Are you struggling to build a diverse team?
  • Meet agencies who know the genuine blockers and obstacles – as well as the lame excuses.

Paul David, CEO and co-founder at Literal Humans, has built a small yet diverse team. How has he achieved this, when others say they’re struggling to find diverse candidates? Paul suggests treating diversity like a product.

“We build products and services for clients all the time, we set timelines and targets and benchmarks, but people don’t do this for diversity and inclusion – and I think you just produce better, more creative, more interesting work for clients with a diverse team.”

Join this panel and take part in the discussion.

We’ll be joined by Paul alongside Heena Mistry, director at WYK Digital and Emily Banks, founder and CEO of Enna.

How Can You Make Your Agency More Inclusive?

⏰ 11:15am, Tuesday 1st November 2022

  • Do you really need special training and ‘big bang’ programmes do be ‘inclusive’?
  • What are some small (and big) things that you can do today to make everyone feel welcome?

“I want Noisy Little Monkey to be a kind place,” says agency founder Nicola Payne. “Because what the hell are we doing if we’re not creating a workplace where it’s nice to be?”

“We haven’t had a programme of inclusivity and diversity. I find all those things slightly distasteful, because it suggests that everybody’s trying at it – when actually it’s just about being a human being,” she says.

Join this session to hear how Nicola has made her agency an inclusive agency without making it a tick-box exercise – and bring your own experiences along too.

How Should You Approach Mental Health?

⏰ 1pm, Tuesday 1st November 2022

  • What should you really have in place to protect your employee’s mental health?
  • Are wellbeing apps and helplines just ‘barnacles on the boat’?
  • Does taking an ‘employee benefits’ approach to protecting your staff do more harm than good?

When it comes to mental health, where does your responsibility as an employer start and end?

“Mindfulness app discounts, helplines and coaching aren’t always helpful. You’re trying to steer them towards something – when the problem might be to do with the work environment,” says Alistair Dornan, director of people experience consulting at Gallagher.

Join us and discuss:

  1. What are your responsibilities as an employer?
  2. How can you protect yourself and your team?
  3. What role do line managers play in safeguarding people in your business?

Could An Employee-Owned Trust (EOT) Be Right for Your Agency?

⏰ 2:15pm, Tuesday 1st November 2022

  • Is employee ownership the exit you’re looking for?
  • What’s it like to sell your agency to your employees?
  • Meet agencies who have done it (and hear their honest experiences).

The owners of Quietroom were thinking about selling. One day, a lawyer suggested employee ownership.

“We thought, ‘Oh, this is good’. Because you can sell the business, and the owners don’t pay any tax at all,” says MD Andy Hayes. “The government was encouraging it.”

“It was not only a tax-efficient exit strategy for the directors who wanted to step down, but it was also good for the business as a whole. Because, culturally, we just didn’t want to sell to a big horrible corporate.”

Quietroom completed its transition to being employee owned in January 2020 – and in this session Andy and other EOT agencies will share how it’s going.

Andy will be joined by Ewan Hall, director at Baxendale Ownership, and James Leavesley, CEO at Torchbox.

Is Flexibility Key for Promoting Inclusivity?

⏰ 3:30pm, Tuesday 1st November 2022

  • Flexibility means lots of different things – how is YOUR agency defining it in 2022?
  • What do employees expect and what are other agencies like yours offering?
  • Hear real stories from other agencies – and share your experience too.

It’s almost 2023! Has anybody figured out flexible working yet?

Agencies are trying to encourage people to come in for as little as one day a week. And when they do come in, they are often disappointed to find only a few lonely souls in the office.

Who is succeeding with flexibility? What are they doing – and what are they not doing?

Hear from agencies who are happy that their approach is paying off.

We’ll be hearing from by Emma Simkiss, MD of Freestyle, Christopher Robin, director at We Are Monumental, and Kelly Gilmour-Grassam, director of Making You Content.

  • Register now for free access
  • 15 live sessions across three days
  • Join us 1st–3rd November 2022

Enter email for free access
to the virtual summit for
you and your team!

day 2:

Is Your Agency’s Website Sustainable?

⏰ 10am, Wednesday 2nd November 2022

  • What are the principles of sustainable web development?
  • How can you quantify and mitigate your work’s impact?
  • Tom Greenwood shows you where to begin

The internet is virtual – but its infrastructure isn’t.

Today, the choices you make in your digital client work – from the image files you upload to the servers you choose – gobble energy and silently produce carbon. And as more people come online, the cost to the environment grows.

In this session, Tom Greenwood of Wholegrain Digital explains how careful tweaks and a bit of thought can reduce the impact your work has on the planet.

He will share some of what he’s learned over the years about greener web development, and some things you can do to lower your carbon footprint digitally.

So You Want to Be
a B Corp?

⏰ 11:15am, Wednesday 2nd November 2022

  • What’s it really like to be a B Corp agency?
  • How much work does it take – and what are the benefits?
  • Meet agencies that have trodden the hard yards and hear what it’s really like.

In this session, you can meet other B Corp agencies and find out what achieving certification took – and whether it’s worth it.

If you are considering B Corp, you can get honest appraisals of whether you’re ready for it – and how much work it will be.

And if you are already a B Corp, you can find out whether you are making the most of it – from attracting talent to leveraging it to attract clients you want to work with. You can compare notes with other seasoned B Corp-ers!

We’ll be hearing from Alex Holliman, MD at Climbing Trees, Gail Hoban, co-founder of GAS Brand Studio, and Tom Wilford, founder of Futureproof.

What’s the Future
of ESG?

⏰ 1pm, Wednesday 2nd November 2022

  • It’s getting harder to win work without ESG creds.
  • Sustainability is becoming a basic ‘hygiene’ factor for clients.
  • Feel stuck? Tom Wilford from Futureproof explains what you need and where to start.

Today, 91% of companies take sustainability criteria into account in their purchasing decisions. It’s a huge problem for your agency if you haven’t thought seriously about ESG or how you communicate your approach.

And if you’re asked about this, do you have a credible answer to give?

A key marker of positive impact is your ESG efforts – but what impact will this have in the future? Some say you’ll soon have to file a sustainability impact report with your annual tax report, so what can you do now to prepare?

Tom Wilford from Futureproof – a fully-fledged expert in ESG – will be taking us through this and discussing what the future holds.

The ‘Guerrilla’ Approach to Sustainability

⏰ 2:15pm, Wednesday 2nd November 2022

  • Can you make a difference to sustainability without big programmes and initiatives?
  • Gavin Shinfield co-founded technology agency Kyan. Now he’s its chief sustainability officer.
  • In this session he’ll talk about the idea of a ‘guerrilla’ approach to sustainability.

When you think about making your agency more sustainable, is it a discreet project – or an ongoing journey?

“Sustainability is not a quick fix. It’s a continuous process,” says Gavin Shinfield, co-founder and chief sustainability officer of Kyan.

“We created the Sustainability Squad, an internal team open for all, which acts as a kind of forum. There are no stupid questions. There are no wrong answers. Just a shared passion for growing Kyan in a respectful and responsible way.”

In this session we’ll talk about how you can see sustainability as a path to follow – rather than a project to complete.

Can You Afford to Be Picky with Clients?

⏰ 3:30pm, Wednesday 2nd November 2022

  • One bad client can make you hate your business…
  • What work do you refuse to accept, and how do you tell clients?
  • Share your ‘red lines’ in this interesting session on how you retain your agency’s true purpose.

Trusting your gut is one of those undefinable – and extremely important – tools we have in business.

But knowing which work to refuse isn’t always black and white. And a challenging economy can make it a much tougher decision.

Join this session to share your ‘red lines’ with other agency leaders, and find out where you sit on the agency morality spectrum.

We’re joined by James Gadsby Peet, digital director at William Joseph, Ranzie Anthony, CEO at Athlon, and Olly Willans, founder and creative director at Torchbox.

  • Register now for free access
  • 15 live sessions across three days
  • Join us 1st–3rd November 2022

Enter email for free access
to the virtual summit for
you and your team!

day 3:

How Are You Demonstrating
Your Purpose?

⏰ 10am, Thursday 3rd November 2022

  • A more ‘purpose-driven’ mentality is pushing more and more clients to review the values, approach and transparency of their supplier network.
  • So how can you ensure your agency’s strategy and culture is purposeful enough to make a difference, AND keep clients on board?
  • Good Innovation’s Ryan Bromley dedicates this workshop to helping you on your purpose journey.

Clients are putting purpose and impact into more briefs than ever – and knowing how to respond genuinely and credibly is getting harder.

To help agencies and businesses alike with this conundrum, social impact innovation agency Good Innovation has created an ‘Impact Maturity Scale’ – a framework to help you measure where you are on your purpose journey, and how far you need and want to go.

“It’s a scale of one to five,” says Good Innovation’s Yvonne Filler. “Often, organisations know they need to do something in the ‘purpose’ space – but don’t know where to begin.”

Level one is ‘curious yet confused’, and five is the kind of altitude of Patagonia and Ben & Jerry’s. It allows companies to plot where they are, but also see what they need to do in order to move up the scale to the next level.

“So many companies will now only use agencies who are demonstrating purposeful impact. So purpose can be a real marketing tool too.”

Join this workshop hosted by Ryan Bromley if you’re looking for ideas to put some robust structure around your ‘for good’ offerings.

Is Your Marketing Ethical?

⏰ 11:15am, Thursday 3rd November 2022

  • Can marketing ever really be ethical?
  • What makes ‘good’ marketing – and how can you make it work for you?
  • Chris Thornhill will take us through his guide to ethical marketing, and show you how you can make a difference to your everyday tactics.

False scarcity. Flash sales. Interruption marketing.

These are just some of the tactics employed by marketeers that are teetering on the boundary of manipulation, according to Chris Thornhill, co-founder and CEO of Growth Animals.

So how can you adjust your communication strategies to avoid being written off by the ever-growing brigade of conscious consumers?

Chris will take us through his guide to ethical marketing – “a philosophy a company with a conscience adopts, that informs all marketing efforts, so that their promotional activities are morally right”.

We’ll discuss how you can avoid greenwashing claims, inform smarter consumerism, and educate without preaching.

What’s It Like Working With Charities?

⏰ 1pm, Thursday 3rd November 2022

  • Want to work with more charities?
  • They are a significant focus for a lot of ‘for good’ agencies.
  • But how much of your client base should be made up by non-profits?

What’s it really like to work with charity clients?

One Agency Hackers member agency specialises in working with ‘fourth sector’ clients. In the past five years, briefs have gone from demanding outputs to asking for outcomes.

“Clients used to want a video, a website and a pop up banner. Now they come to us and say, ‘We need to raise £20m by Christmas… can you help us?’”

In this fascinating session we speak to several agencies that work with charities – join us and hear the pros and cons of working with these curious creatures.

We’ll be discussing all of this with Matt Collins, MD at Platypus Digital, Suzanne Begley, product director at Torchbox, and Yasmin Georgiou, strategy lead at William Joseph.

Are Brands Getting ‘Purpose’ All Wrong?

⏰ 2:15pm, Thursday 3rd November 2022

  • Agencies are under pressure to support trendy themes in their campaigns.
  • But new research suggests consumers are tired of iffy brand purpose.
  • The Pull Agency founder Chris Bullick presents his argument that ‘woke’ platitudes are alienating shoppers.

Chris Bullick had an idea: let’s find out what consumers think of ‘woke’ advertising.

His research uncovered a fascinating disconnect between what marketers want, and what consumers actually think.

“Broadly what it what it told us was that they’re a bit sick of being preached to. Whereas, you know, the market is still charging on with it,” he says.

“Within the financial community there are notable investors saying: ‘This is nonsense. Mayonnaise doesn’t need a purpose. It’s got no basis or evidence’.”

It begs the question: how should agencies be reacting when clients want to add purpose to their campaigns?

Join this debate that will help shape how you think about purpose for the clients you work on.

Balancing Purpose
with Profitability

⏰ 3:30pm, Thursday 3rd November 2022

  • You can do good and still make a profit
  • But there are all kinds of culture, mindset and positioning challenges when you’re trying to impact the world AND be commercial.

In this session we’ve lined up several agencies who are making a dent in the world – but are doing it with serious commercial chops.

Join this session and meet other agencies trying to do good and make the profit they deserve.

Our panellists for this session are Jen Swain, MD at Beatfreeks, Moh Al-Haifi, founder and ethical growth director at Zebra Growth, and Ray Clarke, chief design officer at hedgehog lab.

  • Register now for free access
  • 15 live sessions across three days
  • Join us 1st–3rd November 2022

Enter email for free access
to the virtual summit for
you and your team!