How Can You Generate More Revenue from Existing Clients?

Peter Czapp, co-founder of The Wow Company, recently shared the four levers that actually drive agency growth. One of them was account management, and it was shocking to see how few agencies do this well.

“Only 12% of agencies are doing this properly”, says Peter. “By that I mean conducting joint account planning reviews with clients, and creating written plans for each one to increase spend.”

The latest BenchPress data shows that 10% of agencies don’t have a formal account management process, whilst 31% admitted that any process they do have is applied inconsistently and with variable quality.

A further 47% are starting to manage key clients, leaving just 12% implementing an effective account management strategy.

And these agencies are reaping the rewards. 

“Gross profit is 10% higher amongst agencies with an effective account management strategy”, says Peter. “I’ll show you what this looks like in this interactive workshop”.

Some of what he’ll cover:

• How to grow your accounts with purpose
• The no-lose way of talking to clients about fee increases
• How grading clients can transform your results
• The transformational impact of keeping clients longer
• Simple ways to generate additional client revenue right away

Peter will connect the dots between strategy and outcome, drawing on The Wow Company’s latest research into agency growth and profit. This is also an opportunity to share ideas and experiences with your peers in this interactive online workshop.