📣 Please note, these events are for Agency Hackers’ members only.

If your agency isn’t a member yet, get in touch with Anne.

“Sometimes people underestimate how complex it gets once you leave your home market,” says Maddy Park, co-founder of The NoN Project. “There are cultural differences, different ways of buying, different rules – and you can lose money fast if you don’t understand them.”

Alongside Ben Oakley, who’s lived and worked in Madrid for more than twenty years, Maddy helps agencies navigate the realities of running campaigns across borders — from finding the right partners to avoiding costly missteps.

Both have spent decades planning and buying media around the world – and they’ve seen what can go wrong when agencies try to “go global” without proper prep.

“You need people on the ground you can trust,” says Ben. “Otherwise you’ll spend weeks trying to find the right suppliers or partners, and you’ll still be guessing.”

In this session, Maddy and Ben share what they’ve learned from years in international media – and how independent agencies can crack overseas work the right way: building trusted local networks, protecting margins, and delivering campaigns that actually land.

In this session, you’ll learn:

• What most agencies miss when taking on international work — and how to prepare before the pitch even lands.
• How to find and validate trusted local insight and media partners, without blowing your margin.
• Real examples of what’s worked (and backfired) when helping clients expand across markets.
• Why “winging it” in a new territory can cost you more than profit — and how to protect both your margin and your client relationship.

If you’ve ever scrambled to deliver something overseas, or you’re proactively eyeing international growth, this is the session to help you get it right.