Join this session

11:30am, Wednesday 10th February 2021

This is for Agency Hackers members. If your agency isn’t a member yet, please sign up here.

How to Develop a Firm Proposition

  • Crafting a proposition positions you as an expert in your field
  • It could be the difference between dabbling in something and OWNING your space
  • Hear from agencies developing a robust method around their work

One of the biggest levers you can pull in your agency is developing a proposition.

It’s when you turn something that you TINKER with here and there…

…into a full-blown WAY OF DOING THINGS that can position you as the obvious choice in your market.

When you have a clear proposition:

  • Clients call you in at the “Houston, we have a problem” stage
  • You get paid for the thinking, not just the doing
  • You have a proper scalable process that anybody can follow – not just one or two ‘rockstars’ in your agency

Louise Lai is developing a new proposition for Manifesto.

“We’re working with not for profits to help them transform and implement cross organisational change.”

“We want to show them that while we might not have the answer at the start… we have a roadmap to get to that answer.”

In this session we’ll talk about how you develop a proposition.

  • Where do you start?
  • How do you position it to the market?
  • How do you roll it out and embed it in your organisation’s culture, so it becomes second nature?

If you want to become famous for something in 2021, this is where you start.