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2pm, Tuesday 22nd June 2021

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Making the Jump from A to B Corp

  • Every agency these days wants to be a B Corp
  • But how can you tackle the arduous process and achieve this?
  • We’ll be talking to Tom Wilford about his platform Gainly, and why it might be the perfect solution for your B Corp woes

One of the most popular items on an agency wish list is to become a B Corp – but it’s not the easiest of tasks.

To make the transition as stress-free as possible, Tom Wilford co-created Gainly, a platform that equips agency leaders with all the right tools and insights to make the dream a reality.

“It helps agencies become B Corps as it helps with the process. It is quite confusing and takes a lot of man hours to do the initial assessment to figure out what you need to improve, so we help simplify that,” he says.

To become a B Corp, a business needs to score a minimum of 80 points out of a possible 200 in five different areas across leadership, ethics, your employees, suppliers, and customers. 

While this sounds easy, the highest score attained so far is only around 120. 

As the process takes up so much of the time you would usually need to devote to your agency, Tom’s platform does the groundwork for you.

“What we do is take your initial score and do a gap analysis of where your points are and what tasks you need to do. This could be changing your ID and password management, introducing a new policy, or creating a new supplier framework,” explains Tom. 

“We provide all the documentation and templates, so you have a personal roadmap.”

And with B Corps growing on average 28 times faster than normal companies, it’s definitely something to consider.

“Becoming a B Corp means there’s a better way for your business to be structured, and a better way you can actually focus, not just on profit, but on people and the planet. They call it the triple bottom line,” says Tom. “This means you look more attractive to employees and have an advantage winning new business.”

Come along and find out more about how your agency can start the journey along the B Corp path, and how Tom’s platform can help make the process a walk in the park.